Low risk - The ad only appears for pre defined search terms, and the advertiser is only charged when a person clicks on their ad.

Targeted visitors - Ads only appear when someone searches on a phrase that MGPOWERS has identified as being valuable to your business. E.g. if you sell watches and someone searches "watches for sale", your ad will come up; if someone searches on "cheap cruise vacations", it won't. Your ad is placed in front of  people who are  already  looking for  what you sell

and are ready to make a purchase immediately.

Results are measurable - Pay-per-click services offer tracking. This enables you to gauge whether or not someone who clicked on your ad ended up buying something - or contacting you, or answering your survey, or whatever you specify as a "conversion" or "sale". These metrics demonstrate which ads are most effective, which keywords are bringing in the most revenue, etc.