Low risk - The ad only
appears for pre defined search terms, and the advertiser is only
charged when a person clicks on their ad.
Targeted visitors - Ads
only appear when someone searches on a phrase
that MGPOWERS has identified as being valuable
to your business. E.g. if you sell watches
and someone searches "watches for sale",
your ad will come up; if someone searches
on "cheap cruise vacations", it
won't. Your ad is placed in front of people
who are already looking for what you sell
and are ready to make a purchase immediately.
Results are measurable
- Pay-per-click services offer tracking.
This enables you to gauge whether or not
someone who clicked on your ad ended up
buying something - or contacting you, or
answering your survey, or whatever you specify
as a "conversion" or "sale".
These metrics demonstrate which ads are
most effective, which keywords are bringing
in the most revenue, etc.